About us

Ico Traders

Ico Traders is a small New Zealand furniture company founded in Christchurch in 2012 by Miranda Osborne.
Ico Traders designs steel wire furniture that is built to last, made to move around your life and designed to stay.
Every piece is named after a New Zealand place. Every colour is hand mixed. Every design is kept simple on purpose.
The furniture is made from solid steel, not tubular. It's powder coated and fully recyclable. It can be repowder coated when worn and repositioned from room to room as your life changes. Working for 13 years with the manufacturer means that the need for qualiy is understood. The range doesn’t chase trends. It doesn’t need to.
Ico Traders holds Zero Emissions Certification and offsets 120% of its carbon footprint, with proceeds supporting native regeneration on Banks Peninsula. Sustainability here is not a marketing line. It is a measured, documented, ongoing commitment.
The business is small, transparent and we are proud of what we make.
The philosophy is simple: Buy less. Use it more. Designed to Stay.

THE PHILOSOPHY IS SIMPLE: BUY LESS, USE IT MORE. OUR FURNITURE IS DESIGNED TO STAY.

Miranda Osborne

A little bit about me:

I have always had an affiliation with design, firstly with a career designing and buying soft furnishing fabrics, then clothing.

When the Christchurch earthquakes turned our lives upside down, it forced me to rethink many aspects of my life. I decided to leave my job which required frequent overseas trips & look for a more sustainable career that allowed me to stay closer to my husband & 2 young daughters.

In 2012 I founded Ico Traders. I was working from home so it was a natural progression for me to start designing for in & around my environment. Wire furniture became my obsession & continues to this day. Designing is an ever-changing process & introducing furniture accessories to our range means that we can make more products here in New Zealand.

In 2026 Ico Traders is still a small kiwi company consisting of me, my part-time sidekicks Bridgett & Georgia & my constant furry companions.

"My aim is to design timeless styles without compromising innovation or functionality. I hope you love your purchases as much as I love designing them" -Miranda Osborne, ICO Traders

Ico Traders is a New Zealand owned company founded by Miranda Osborne

Bridgett has worked at Ico Traders for over 9 years.

Bridgett Holland

With over 9 years of working at Ico Traders under her belt, Bridgett has a wealth of knowledge & is Miranda's highly valued 2IC!

As with all small businesses, her capabilities are vast & she is involved in many aspects of day to day running of Ico Traders:

Logistics - If you receive an order from Ico Traders, there is a 98% chance that Bridgett has packed it with care & sent it to you.
Custom colouring of wire furniture: That's Bridgett
Head of the cushion & chairpad department: Bridgett
Locations Manager for photo shoots: That's Bridgett too, she also helps on the day, setting up & taking down
Pinterest Master: Bridgett
Google Merchant Specialist: Bridgett

Making Lunch on a Tuesday: Yep Bridgett!!

Being mum to 4 children & to Ted (one of our office dogs), has been good training & she can pretty much do anything!

Georgia Smith

Bridgett & Georgia have been friends since teenage years, so when we needed help in sales, it was an easy decision to coerce her into joining the team. Her attention to detail and calm, no drama nature is a winning combo for:

Customer service
Wholesale enquiries
Trade enquiries
Anything that needs patience and detailed attention
Taking charge of backorders & pre-sales

Georgia an environmental advocate and keeps us on track, to keep doing better on our sustainability journey.

Georgia Smith takes care of all the outdoor furniture sales at Ico Traders

Sarah Rowlands

A friendship with benefits! Sarah has worked with Ico Traders for over 6 years helping to elevate the brand with her incredible talent as photographer. When not mucking in with the Ico team, travelling to out of the way places to spend winter solstices in small spaces, She has been photographing projects of the built environment and people since 2005.

Sarah shoots for:

Architects
Designers
Publishers
Thinkers
Makers
Go getters

Movers & shakers.

Visit Sarah Rowlands website here